In 2020, Doner & Tylenol collaborated with Code and Theory on developing a new iconography system & icon library to align with Tylenol’s new brand visual identity. The new 90 icons will be used across the Tylenol ecosystem, including packaging, web, paid comms & consumer comms.
As the Art Director & Lead Illustrator for this project, I established the design rules and guidelines; delivered the complete icon library within a short timeline.
Role: Art Director, Lead Illustrator/Designer
Agency: Doner, Code and Theory